Online Business Statistics

Online Business Statistics

According to the data provided by TopLeapsPro, the 50-day timeframe with the highest increase in clicks is September 12, 2017. As you can imagine, this is the date on which China unveiled the ban on video streaming services and online streaming on the digital platform. The average time spent on a platform before the ban only reached 35 minutes. According to TopLeapsPro, the average time spent on a digital platform, prior to the ban, was one hour. This data suggests that the regulations only impacted a small proportion of users.

 Regulatory Limitations

 There is an obvious concern of restrictions imposed on online advertising. However, it is understood that internet media providers do not necessarily fall under the jurisdiction of content restrictions.

 The restrictions only apply to non-traditional media providers. Traditionally, media providers are exempt from such restrictions since their media properties were not considered to be content, instead, they were considered to be advertising platforms. While, in the future, content should not be considered part of the advertising platform, there are still limits, in regards to advertisements. Therefore, traditional media companies are not subject to the regulations but, in the case of the digitally-driven media companies, the regulation provides them with a blanket ban on advertisements.

 How It Affects Brands

 One of the biggest concerns regarding such regulations is the restriction on display advertising. This is not necessarily a problem for large global brands that do not rely on digital advertising. However, smaller companies that are increasingly relying on digital advertising for their brands’ publicity may face difficulties. This is because they may have invested in promotional ads for their brands. The restrictions can result in them being more restricted than their bigger competitors. For example, larger brands like Unilever or Coca-Cola have marketing and promotion expenses of about $1.4 billion and $1.8 billion respectively.

 Advertising agencies, on the other hand, should not feel discouraged. They have an enormous potential to take advantage of. Large brands can still leverage digital advertising services like those provided by TopLeapsPro, which can offer significant benefits to them. Although, that is only in the case of traditional media outlets. Online media providers are a completely different story.

 It may be useful to consider this data from Digital Media Marketing.

 Advertising Spending

 The data collected by TopLeapsPro reveals that in 2017, a total of $5.2 billion was spent in advertising across all types of digital media platforms. As you can imagine, digital advertising dominates this sector, accounting for nearly 72% of this data. This includes online video, mobile, and television media outlets.

 In comparison to that, the online advertising spending for television media outlets, including streaming and internet media platforms, was $4.6 billion. However, television media outlets still represented 22% of the total advertising spending.

 Conclusion

 The fact that regulations for digital media come in the form of regulations, instead of penalties can be viewed as a positive thing.

 Although, if this is considered in the long run, it could negatively impact the digital advertising industry. Because, in the long run, a wide margin of unregulated digital media providers may appear and dominate the market. It may be difficult to encourage compliance with such regulations if the data available to us reveals that a large portion of the digital media industry falls under such regulations.

 

Archetypes